Meet DON - Your AI Marketer
YH8's new Creative Director
Introducing the new Creative Director for YH8: DON.
An artificial intelligence powered by ChatGPT 4.0
Many business suffer from poor ad copy. Condensing big ideas, like what your business does into few words can be difficult. But with the power of artificial intelligence, you can have a conversation with DON, and make great ad copy options for your next campaign.
Brought to you by the good folks at YH8.
Try it here: ai.yh8.ca
Absolutely free.
See how it works
Why is everything AI these days? Artificial Intelligence has become a buzzword used by every business in every industry. With the promises to increase efficiency and replace expensive labour, it’s become the answer to every value seeking shareholder’s prayer. See how the promise of developing AI microprocessors has propelled NVIDIA into the third-most-valuable company in the world with a $2.2T valuation (yes ‘T’ as in Trillion).
You can now use ChatGPT to write a school paper, automakers have introduced autonomous driving powered by AI and now you can even generate music from your favourite artist. The possibilities are endless.
“you don’t just build a product around cool technology. Instead you should use that technology to solve a real problem.”
Yet with all this technology AI still feels like it has a long way to go. Using AI to write school papers will get you flagged for plagiarism, we still use both hands to drive and AI Drake just doesn't sound the same. This made me think: “How can I as an advertiser harness the power of AI?”
It’s important to remember when developing any product that you don’t just build a product around cool technology. Instead you should use that technology to solve a real problem. This is where some of my clients biggest issues come up. How can they effectively communicate their businesses products and services in the best way possible. Unless they are extremely creative thinkers and writers, this task can be difficult and a waste of valuable time. “Why not get AI to do it?”
Using old school Nintendo Gameboy games as inspiration I got to learning the art of 8-bit design, starting off small with some basic designs I slowly got more and more comfortable creating sprites (8-bit game files) until finally coming up with the perfect 60’s mad men era character: DON. After that the rest of the project came together quickly. All to make for a user friendly and fun interactive AI powered bot to help anyone write creative ad copy for their business.
I’m now officering our application free to the public, hoping he helps as many business owners and marketing teams as possible generate creative advertising copy.