Introducing YH8

A boutique marketing agency for brand strategy and execution.

After a brief hiatus from the corporate world, I have had some time to reflect, travel, and challenge my beliefs in new ways.

What’s my conclusion? Marketing is broken.

Historic brands are invested in historic marketing methods. Spending money on channels without seeing tangible results.

What’s my response? YH8.ca

“Oh great, another marketing agency.” Yes and no.
Where it counts, we provide the basic services your marketing team currently offers. Where it differs: We don’t stop there.

Advertising is as much about perception as it is about impressions. “Does your product taste better on my fries than Heinz?”
We strategize: go to markets, funnel flows, and capturing relevance.

I see marketers like doctors, it’s always better to get a second opinion.

More to come.